In order to achieve our purpose, we believe telling women’s stories of how and why they work in the food industry gives confidence to all women, because you can’t be what you can’t see.

By following all these avenues we hope to achieve the following:
• Increase the awareness of what women do in food
• Show the wide range of roles and opportunities for women
• Connect women across the food sectors for conversation and support
• Be a resource and a place where women in food can get the help they need

We do all of this because we want to see a world in which the food industry treats women as equal, champions inclusion and diversity and actively supports young women to fulfil their dreams and ambitions to work in food.

Our team is made up of friends and food lovers, Janie Ash, Mex Ibrahim and Lynda Caine and our Ambassadors Irini Tzortzoglou, Antonia Lloyd, Shelley Sofier and Emma White. We all share the heart-felt belief that positive collaboration is a beautiful—and delicious—thing.