News

07/03/2024

Baking a Difference : Kim Innes and the Crumble Revolution

In the heart of London’s vibrant food scene, a culinary revolution quietly simmers, led by the indomitable Kim Innes and her ground-breaking venture, Humble Crumble.  From modest inception as a Primrose Hill farmers’ market stall to its current status as the world’s first crumble bakery, Humble Crumble has baked itself into the fabric of the City’s culinary culture, serving over half a million crumbles in just three years.  We delve deeper into how its visionary founder transformed a quintessentially British dessert from everyday edible to gastronomic sensation, whilst cooking up a multimillion-pound business with an ever-expanding following.  

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